![]() That’s the win-win punch of a print and digital strategy. Campaign-specific webpages, personalized URLs, take responders to a landing page where you can get a digitally picture of who is most likely to raise their hand. The best marketing strategy uses all touchpoints to communicate with planned giving prospects. You can make a personal connection via direct mail, and make it easy for your planned giving donors to respond by going online. ![]() The permanence of print offers assurance and duration. This is important to your planned giving donors because their gifts hold a permanent significance. Print makes things real in a way digital marketing can’t. Direct mail allows someone to read a story that’s in their hands. This is about a long-term engagement with a solution provider. This is important to your planned giving donors, since planned gifts are such a personal decision. More than just ‘your name here’ personalization, direct mail leverages your location to let you know someone knows you and is paying attention. But why is it so effective–especially for planned giving marketing? Print is Personal Like Google, we know print marketing is powerfully effective. Īs a planned giving fundraiser, you want to grab the attention of your prospects and donors. The company synonymous with SEO and all things digital cuts through the very clutter that has earned them billions with printed, hard-copy mailers. They apply the same, tired techniques direct marketers have been using for years. So, you’d think if Google wanted my attention and my business, they’d know how to find me and get my attention. And even when I’m not on their platforms they’re still serving me ads elsewhere. Google owns my inbox, my browser, my search engine.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |